June 23

When dealing with customers it’s best to find a way to position yourself slightly below them rather than at eye level. Standing above them would feel too high and mighty, and at the same height implies you are equals. If you’re too low, it’s like you’re groveling for their business. So find that sweet spot where you’re basically at the same level, but from the customer’s perspective you’re just the slightest bit lower than them. This will help your sales.

-Okada Murphy, “Performative Sales