May 19

There no space in the market for people who spam new products one after another. Ok, maybe there’s some space, but it’s pretty rocky. These people are so annoying that there aren’t too many markets left for them to exploit. There’s so little attention being paid among all the noise that those who are being edged out are basically forced to create something new of value purely out of desperation.

It’s helpful to have the mindset that there isn’t space for you. It’s like sitting down somewhere uncomfortable. You’re going to hurt you butt. This ensures that only new people with something of value will be brave enough to participate.

-Shigesato Itoi, “Today’s Darling”